We see what we like and like what we see! And maybe this is why we really dig into brands with catchy logos. You see, companies spend millions to earn a tiny space in our heads and fill it in with their famous brand logos. But how accurate are we in remembering these logos? To find out how well the money spent by the brands on these logos are being used, a signage firm namely, signs.com conducted an experiment. Over 150 people were asked to draw the brand logos from their memory and results were really hilarious!
Though the logos vary from person to person but the one thing they all got right was the color. And now know why are the logos are so colorful and shows the importance of the right color combo for a memorable logo.
Here are some of the famous brand logos drawn by over 150 people and the results are hilarious!
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1. Apple.
The original Apple logo
The logos drawn based on memory
2. Adidas.
The original Adidas Logo
The logos drawn based on memory
3. Burger King.
The original Burger King logo.
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The logos drawn based on memory
4. Starbucks.
The original Starbucks logo.
The logo drawn based on memory
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5. Ikea.
The original Ikea logo.
The logo drawn based on memory
6. Domino’s Pizza logo.
The original Domino’s Pizza logo.
The logo drawn based on memory.
8. Foot Locker.
The original Foot Locker logo.
The logo drawn based on memory
9. Target
The original logo.
The logo drawn based on memory.
10. 7-Eleven
The original logo.
The logo drawn based on memory.
11. Walmart.
The original Walmart logo.
The logo drawn based on memory
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The firm also presented a statistical analysis of the logos which are easiest to remember, and the accuracy of the logos drawn from memory.
