5. McDonald’s
In the 60’s, McDonald’s wanted to change the logo but their design consultant and psychologist Louis Cheskin insisted that they left the golden arches. According to BBC, he said customers will unconsciously recognize the logo as “symbolism of a pair of nourishing breasts.” Whether the meanings are true or not, their logo is one of the most recognizable in the world.
6. MasterCard
The use of red color in MasterCard logo embodies passion, courage, and joy, whereas the yellow color stands for optimism, richness, and prosperity.
7. BMW
BMW Logo evolved from the circular Rapp Motorenwerke logo, combined with the blue and white colors of the flag of Bavaria. However, some say that this logo portrays a propeller reminiscing the time when BMW manufactured the aircrafts. Don’t stop driving safely!
8. Samsung
Name originates from the Korean hanja word “Samsung” which means “tristar”. The earlier versions of the Samsung logo featured three stars in different styles and colors. Basic oval shape which is rotated about ten degrees from the x-axis, producing a sense of dynamic tension. As a result, the outer shape can be easily noticed as a spotlight crystallizing the brand name.
