13. Sony VAIO
VAIO is Sony’s brand for its laptops. The logo is not just a stylized brand name but refers to turning analog waves into a digital form too. The analog waves are represented in the ‘V’ and ‘A’. ‘I’ and ‘O’ on the other hand can also refer to 1 and 0, which are the two digits used in binary code, the digital. The meanings are quite clever, isn’t it?
14. Google
The Google logo has four primary colors in a row then it’s broken by a secondary color. This was entirely intentional. Google wanted to show that they don’t play by the rules and are also playful without making the symbol bulky. To do that, they just used simple letters and colors.
15. Adidas
The Adidas logo looks like a mountain to represent the obstacles that people need to overcome. Originally the logo was just three stripes and didn’t stand for anything. So they kept the three stripes and just made them slanted to resemble a mountain.
16. Audi
Each hoop represents the 4 founding companies of the Auto Union Consortium way back in 1932: like DKW, Horch, Wanderer, and Audi.