Sharon Burns Choksi a mother made many frustrating trips to the mall for her 8-year-old daughter, Maya, who was tall for her age and dreamt of playing professional basketball and hated the fact that all the shorts and other clothes in her size were pink or frilly. When Maya was only 3, she started refusing to wear anything in pink whether shorts, t-shirts or dresses, she didn’t like any clothes that had bows, sparkles, hearts, and flowers. She loved climbing trees, building LEGO creations, loved playing with cars and trucks. Hence, she preferred shirts with sharks baseballs on them, not cupcakes and kittens.Maya would frequently question her mother “Why do boys get all the cool stuff?” This is the point when this fantastic business idea struck in mother Sharon’s mind, where she wanted to do something to send girls a different message.
Grace Burns also a mother, who was into fashion and was Sharon’s sister and had also been struggling with clothes shopping for her daughter Grace, some 800 miles away in St.Louis. Both these cousins had different styles, but the problem was same, the clothing choices in the girl’s department did not work for both the girl’s. So, both the mother decided to make clothes for girl’s, which was comfortable and ready for action. This idea worked in their favor and was an instant hit among the girls.
We bring you this amazing story of a fantastic business idea, by a mother who got fed up of girl’s short-shorts.
1. Sharon Choksi a mother was struggling and was finally fed up with not being able to find middle length shorts for her daughter
2. She found out that compared to boy’s clothes, girl’s shorts are a third of the length
3. 800 miles away Sharon’s sister Laura Burns a mother was also facing similar problems, with her daughter Grace’s clothes
4. Sharon decide to create her own clothing line, that allows girls’ to be active and free
5. Sharon started this business idea by pooling in $20,000, last year with her sister Laura and their brother David
6. They started offering shorts and other clothes with ‘no girlie-girl’ approach, that celebrates girls’ personalities.