False advertisements are not a big deal for the brands today and so are getting sued for making false advertisements. In advertising, there’s a huge difference between making false claims and pushing out the truth. Most of us have been victims of false advertising. The question is, will companies change their marketing policies, or continue to prioritize profits over the consumer’s right to know the truth? For brands, that cross the line can be sued and it can cost millions. Major brands have had to pay up, facing scrutiny from competitors and the FDA.
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Below are few brands that were sued for false advertisements. Some are still ongoing after getting sued for a large amount of negative publicity.
1.Definity eye cream
In 2009, an Olay ad for its Definity eye cream showed former model Twiggy looking younger and wrinkle free. Turns out the ads were retouched. British lawmakers’ yanked digitally altered spots, citing not only a gross misrepresentation of products but the ads potentially negative impact on people’s body images.
2.Groupon’s (Now Nearby) tourism ads
It was sued by a San Francisco-based tour company last year for running misleading ads on Google. Groupon’s accused of using keywords related to certain tourist attractions to trigger ads, while not actually offering coupons related to any of those attractions.
The class-action suit is currently ongoing and was approved by a judge in August after it tried to get it dismissed.
Extenze has claimed to be “scientifically proven to increase the size of a certain part of the male body.” But in 2010, the company had to pay a $6 million settlement to all the disappointed men.